The Mission

Music is movement. The elements of music move in a composition or performance; tones, melodies, rhythms, harmonies and sounds move in relation to each other in space and time. Music moves us, emotionally and often physically and also accompanies us as we move through the world and through our lives.

The music business is moving in unpredictable ways. We have had to rethink many of our assumptions about how to make, market and sell music.

Even if we don’t know where this journey will take us, we can decide to cling to the things that made made music central to most cultures through human history - the joy, passion, mystique and wisdom of music.

The Background

In early 2010 SoundWallah was created as an independent, agile and informed response to these uncertainties in the musical world.

Guitarist and composer Fernando Gros has over 20 years experience playing jazz, funk, blues and Gospel music. He started out learning from with leading Australian guitarists Mal Eastick, Jim Kelly and Carl Orr and in recent years has completed BerkleeMusic Master Certificates in both Arranging and Guitar Styles, as well as a Specialist Certificate in Music Production for Film and Games. Moreover, Fernando is an Apple Certified Logic Studio Master Pro.

The Work

Soundwallah is an independent audio workshop offering arranging, editing, MIDI orchestration, remixing and sound design services. In a little over a year SoundWallah has embarked on a range of projects, from composing original music for podcasts, to designing and installing sound for a cafe in one of Hong Kong’s most luxurious shopping malls.

iMusic

Soundwallah collaborated on delivering iMusic, a groundbreaking event as part of Social Media Week Hong Kong. iMusic showcased the range of independent marketing and distribution platforms available to musicians today, as well as featuring iOS (iPhone & iPad) live music performances.

The Future

In the second half of 2011 SoundWallah will be moving to Singapore. This will allow SoundWallah to expand with a larger studio and workshop space.

Alongside this we will be launching SoundWallah.tv, a video blog with behind the scenes footage of our work and educational clips for recording musicians.

To find out more, send SoundWallah an Email or follow SoundWallah on Twitter.